國內安防市場增長穩定，整體解決方案為發展之
作者： 發布日期：2017-09-21 點擊次數：2538
(一)市(shi)場(chang)規模：國(guo)內安防市(shi)場(chang)穩定增長，視頻監控(kong)仍居行業核心</a> //lctw.com.cn
國內安(an)(an)防(fang)(fang)市場(chang)(chang)保穩定增(zeng)(zeng)長(chang)(chang)，萬億(yi)市場(chang)(chang)可期(qi)。我國安(an)(an)防(fang)(fang)行業(ye)市場(chang)(chang)持續增(zeng)(zeng)長(chang)(chang)，從2012 年(nian)的(de)(de) 3240 億(yi)元增(zeng)(zeng)長(chang)(chang)到(dao) 2016 年(nian)的(de)(de) 5400 億(yi)元，年(nian)復合增(zeng)(zeng)長(chang)(chang)率(lv)達(da)到(dao) 15%。根(gen)據中安(an)(an)協發(fa)布《中國安(an)(an)防(fang)(fang)行業(ye)“十(shi)三五”(2016-2020 年(nian))發(fa)展(zhan)規(gui)劃》 指出，“十(shi)三五”期(qi)間，安(an)(an)防(fang)(fang)行業(ye)將向規(gui)模(mo)化(hua)(hua)、自動化(hua)(hua)、智(zhi)能化(hua)(hua)轉(zhuan)型升級，且到(dao) 2020 年(nian)，安(an)(an)防(fang)(fang)企業(ye)總收入達(da)到(dao) 8000 億(yi)元左右，年(nian)增(zeng)(zeng)長(chang)(chang)率(lv)達(da)到(dao) 10%以上。根(gen)據預計(ji)，隨著人工智(zhi)能產業(ye)化(hua)(hua)的(de)(de)加快(kuai)落地，民用安(an)(an)防(fang)(fang)產品將得到(dao) 快(kuai)速發(fa)展(zhan)，至(zhi) 2022 年(nian)，安(an)(an)防(fang)(fang)行業(ye)市場(chang)(chang)規(gui)模(mo)將達(da)到(dao)近萬億(yi)。</a> //lctw.com.cn
安(an)(an)防(fang)行業(ye)收入主要(yao)來源于(yu)安(an)(an)防(fang)工(gong)程和安(an)(an)防(fang)產(chan)(chan)品(pin)。2016 年中國安(an)(an)防(fang)工(gong)程產(chan)(chan)值(zhi)約(yue) 3100 億元(yuan)，安(an)(an)防(fang)產(chan)(chan)品(pin)產(chan)(chan)值(zhi)約(yue) 1900 億 元(yuan)，報警(jing)運營服(fu)務及其他產(chan)(chan)值(zhi)約(yue) 410 億元(yuan)。其中視頻監(jian)控產(chan)(chan)品(pin)產(chan)(chan)值(zhi)在全(quan)部物理(li)安(an)(an)防(fang)產(chan)(chan)品(pin)產(chan)(chan)值(zhi)中占(zhan)比最高，是(shi)搭建整個安(an)(an)防(fang)系統的(de)最重(zhong)要(yao)物理(li)基礎，因(yin)此也成為安(an)(an)防(fang)行業(ye)最先發展的(de)領域之一(yi)。2016 年我國視頻監(jian)控產(chan)(chan)品(pin)產(chan)(chan)值(zhi)約(yue)達到 962 億元(yuan)，已(yi)占(zhan)到了全(quan)部電子(zi)安(an)(an)防(fang)產(chan)(chan)品(pin)的(de) 1/2 以上。
(二)產業鏈：運營(ying)升級勢在必行，整體(ti)解(jie)決方案是發展趨勢</a> //lctw.com.cn
</a> //lctw.com.cn安防行(xing)業(ye)(ye)經(jing)過多(duo)年的發(fa)展，已(yi)經(jing)形成較為(wei)完整的產(chan)業(ye)(ye)鏈(lian)。這條(tiao)產(chan)業(ye)(ye)鏈(lian)基本包(bao)括(kuo)一下系環節：上(shang)游(you)(you)包(bao)括(kuo)視(shi)頻、算法提供商和芯片制造商；中游(you)(you)包(bao)括(kuo)軟硬件廠商、系統集成商和運營(ying)服(fu)務(wu)商；下游(you)(you)終端(duan)應用包(bao)括(kuo)政府(平安城市)、行(xing)業(ye)(ye)應用和民用。在安防產(chan)業(ye)(ye)鏈(lian)中，硬件設備制造、系統集成及運營(ying)服(fu)務(wu)是(shi)產(chan)業(ye)(ye)鏈(lian)的核(he)心，渠道推廣是(shi)產(chan)業(ye)(ye)鏈(lian)的經(jing)脈(mo)。
(三(san))民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)——安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)行業新的(de)(de)(de)(de)增長極 民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)漸成(cheng)(cheng)市(shi)(shi)場(chang)(chang)(chang)(chang)熱點，發展潛(qian)力巨大(da)(da)。民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)，主(zhu)要(yao)是指(zhi)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)民(min)(min)(min)用(yong)(yong)(yong)(yong)化。從其產(chan)(chan)品(pin)(pin)(pin)角度來看，目前民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)主(zhu)要(yao)包(bao)括家(jia)(jia)(jia)庭(ting)監控(kong)、智(zhi)能(neng)家(jia)(jia)(jia)居、樓宇對講(jiang)、防(fang)(fang)(fang)(fang)(fang)盜(dao)報警等(deng)產(chan)(chan)品(pin)(pin)(pin)線，主(zhu)要(yao)應用(yong)(yong)(yong)(yong)于(yu)家(jia)(jia)(jia)庭(ting)、商(shang)鋪、網(wang)吧(ba)、中小型企(qi)業等(deng)單 位。“十(shi)二五”以(yi)來，隨著(zhu)視頻監控(kong)與(yu)入侵報警技(ji)術的(de)(de)(de)(de)融合(he)發展和三(san)網(wang)合(he)一及無(wu)(wu)(wu)線網(wang)絡技(ji)術的(de)(de)(de)(de)廣(guang)泛應用(yong)(yong)(yong)(yong)，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)愈(yu)來愈(yu)成(cheng)(cheng)為市(shi)(shi)場(chang)(chang)(chang)(chang)熱點。2016 年國(guo)(guo)家(jia)(jia)(jia)提(ti)出開放(fang)式住宅小區建(jian)設，進一步(bu)(bu)提(ti)升安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)也(ye)(ye)(ye)會隨之(zhi)(zhi)廣(guang)泛普及。 民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)可觀，前景(jing)無(wu)(wu)(wu)限。目前我國(guo)(guo)民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)大(da)(da)約占安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)總(zong)產(chan)(chan)值的(de)(de)(de)(de) 6%-10%，與(yu)國(guo)(guo)外成(cheng)(cheng)熟市(shi)(shi)場(chang)(chang)(chang)(chang)相(xiang)比，我國(guo)(guo)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)比例很低。例如，美國(guo)(guo)作為國(guo)(guo)際領先(xian)的(de)(de)(de)(de)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)，民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)產(chan)(chan)值占總(zong)產(chan)(chan)值的(de)(de)(de)(de) 50%以(yi)上(shang)(shang)，世(shi)界平(ping)(ping)均(jun)水平(ping)(ping)也(ye)(ye)(ye)在(zai) 10%左右。我國(guo)(guo)人均(jun)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)支出更是遠落后于(yu)歐(ou)美和日本等(deng)發達國(guo)(guo)家(jia)(jia)(jia)。在(zai)中國(guo)(guo)有(you) 3 億(yi)多個家(jia)(jia)(jia)庭(ting)中，城鎮居民(min)(min)(min)家(jia)(jia)(jia)庭(ting)大(da)(da)約 2 億(yi)戶，如果有(you)四分(fen)之(zhi)(zhi)一的(de)(de)(de)(de)城鎮居民(min)(min)(min)家(jia)(jia)(jia)庭(ting)購(gou)買(mai)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)系(xi)統的(de)(de)(de)(de)話，預期(qi)購(gou)買(mai)總(zong)量將達到 5000 萬套， 按每套 1000 元(yuan)(yuan)計算，市(shi)(shi)場(chang)(chang)(chang)(chang)規模將達到 500 億(yi)元(yuan)(yuan)。再(zai)加上(shang)(shang)商(shang)鋪、網(wang)吧(ba)、小型企(qi)業等(deng)的(de)(de)(de)(de)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)，將進一步(bu)(bu)擴大(da)(da)這一市(shi)(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)規模。同時，農村也(ye)(ye)(ye)存在(zai)一定的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)(chang)(chang)需求(qiu)。未來民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)領域(yu)必將成(cheng)(cheng)眾多企(qi)業爭奪(duo)的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)(chang)(chang)高地，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)爆(bao)發可期(qi)，前景(jing)無(wu)(wu)(wu)限。</a> //lctw.com.cn
國內安(an)(an)防(fang)(fang)市場(chang)(chang)保穩定增(zeng)(zeng)長(chang)(chang)，萬億(yi)市場(chang)(chang)可期(qi)。我國安(an)(an)防(fang)(fang)行業(ye)市場(chang)(chang)持續增(zeng)(zeng)長(chang)(chang)，從2012 年(nian)的(de)(de) 3240 億(yi)元增(zeng)(zeng)長(chang)(chang)到(dao) 2016 年(nian)的(de)(de) 5400 億(yi)元，年(nian)復合增(zeng)(zeng)長(chang)(chang)率(lv)達(da)到(dao) 15%。根(gen)據中安(an)(an)協發(fa)布《中國安(an)(an)防(fang)(fang)行業(ye)“十(shi)三五”(2016-2020 年(nian))發(fa)展(zhan)規(gui)劃》 指出，“十(shi)三五”期(qi)間，安(an)(an)防(fang)(fang)行業(ye)將向規(gui)模(mo)化(hua)(hua)、自動化(hua)(hua)、智(zhi)能化(hua)(hua)轉(zhuan)型升級，且到(dao) 2020 年(nian)，安(an)(an)防(fang)(fang)企業(ye)總收入達(da)到(dao) 8000 億(yi)元左右，年(nian)增(zeng)(zeng)長(chang)(chang)率(lv)達(da)到(dao) 10%以上。根(gen)據預計(ji)，隨著人工智(zhi)能產業(ye)化(hua)(hua)的(de)(de)加快(kuai)落地，民用安(an)(an)防(fang)(fang)產品將得到(dao) 快(kuai)速發(fa)展(zhan)，至(zhi) 2022 年(nian)，安(an)(an)防(fang)(fang)行業(ye)市場(chang)(chang)規(gui)模(mo)將達(da)到(dao)近萬億(yi)。</a> //lctw.com.cn
安(an)(an)防(fang)行業(ye)收入主要(yao)來源于(yu)安(an)(an)防(fang)工(gong)程和安(an)(an)防(fang)產(chan)(chan)品(pin)。2016 年中國安(an)(an)防(fang)工(gong)程產(chan)(chan)值(zhi)約(yue) 3100 億元(yuan)，安(an)(an)防(fang)產(chan)(chan)品(pin)產(chan)(chan)值(zhi)約(yue) 1900 億 元(yuan)，報警(jing)運營服(fu)務及其他產(chan)(chan)值(zhi)約(yue) 410 億元(yuan)。其中視頻監(jian)控產(chan)(chan)品(pin)產(chan)(chan)值(zhi)在全(quan)部物理(li)安(an)(an)防(fang)產(chan)(chan)品(pin)產(chan)(chan)值(zhi)中占(zhan)比最高，是(shi)搭建整個安(an)(an)防(fang)系統的(de)最重(zhong)要(yao)物理(li)基礎，因(yin)此也成為安(an)(an)防(fang)行業(ye)最先發展的(de)領域之一(yi)。2016 年我國視頻監(jian)控產(chan)(chan)品(pin)產(chan)(chan)值(zhi)約(yue)達到 962 億元(yuan)，已(yi)占(zhan)到了全(quan)部電子(zi)安(an)(an)防(fang)產(chan)(chan)品(pin)的(de) 1/2 以上。
(二)產業鏈：運營(ying)升級勢在必行，整體(ti)解(jie)決方案是發展趨勢</a> //lctw.com.cn
</a> //lctw.com.cn安防行(xing)業(ye)(ye)經(jing)過多(duo)年的發(fa)展，已(yi)經(jing)形成較為(wei)完整的產(chan)業(ye)(ye)鏈(lian)。這條(tiao)產(chan)業(ye)(ye)鏈(lian)基本包(bao)括(kuo)一下系環節：上(shang)游(you)(you)包(bao)括(kuo)視(shi)頻、算法提供商和芯片制造商；中游(you)(you)包(bao)括(kuo)軟硬件廠商、系統集成商和運營(ying)服(fu)務(wu)商；下游(you)(you)終端(duan)應用包(bao)括(kuo)政府(平安城市)、行(xing)業(ye)(ye)應用和民用。在安防產(chan)業(ye)(ye)鏈(lian)中，硬件設備制造、系統集成及運營(ying)服(fu)務(wu)是(shi)產(chan)業(ye)(ye)鏈(lian)的核(he)心，渠道推廣是(shi)產(chan)業(ye)(ye)鏈(lian)的經(jing)脈(mo)。
(三(san))民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)——安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)行業新的(de)(de)(de)(de)增長極 民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)漸成(cheng)(cheng)市(shi)(shi)場(chang)(chang)(chang)(chang)熱點，發展潛(qian)力巨大(da)(da)。民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)，主(zhu)要(yao)是指(zhi)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)民(min)(min)(min)用(yong)(yong)(yong)(yong)化。從其產(chan)(chan)品(pin)(pin)(pin)角度來看，目前民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)主(zhu)要(yao)包(bao)括家(jia)(jia)(jia)庭(ting)監控(kong)、智(zhi)能(neng)家(jia)(jia)(jia)居、樓宇對講(jiang)、防(fang)(fang)(fang)(fang)(fang)盜(dao)報警等(deng)產(chan)(chan)品(pin)(pin)(pin)線，主(zhu)要(yao)應用(yong)(yong)(yong)(yong)于(yu)家(jia)(jia)(jia)庭(ting)、商(shang)鋪、網(wang)吧(ba)、中小型企(qi)業等(deng)單 位。“十(shi)二五”以(yi)來，隨著(zhu)視頻監控(kong)與(yu)入侵報警技(ji)術的(de)(de)(de)(de)融合(he)發展和三(san)網(wang)合(he)一及無(wu)(wu)(wu)線網(wang)絡技(ji)術的(de)(de)(de)(de)廣(guang)泛應用(yong)(yong)(yong)(yong)，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)愈(yu)來愈(yu)成(cheng)(cheng)為市(shi)(shi)場(chang)(chang)(chang)(chang)熱點。2016 年國(guo)(guo)家(jia)(jia)(jia)提(ti)出開放(fang)式住宅小區建(jian)設，進一步(bu)(bu)提(ti)升安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)也(ye)(ye)(ye)會隨之(zhi)(zhi)廣(guang)泛普及。 民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)可觀，前景(jing)無(wu)(wu)(wu)限。目前我國(guo)(guo)民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)大(da)(da)約占安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)總(zong)產(chan)(chan)值的(de)(de)(de)(de) 6%-10%，與(yu)國(guo)(guo)外成(cheng)(cheng)熟市(shi)(shi)場(chang)(chang)(chang)(chang)相(xiang)比，我國(guo)(guo)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)比例很低。例如，美國(guo)(guo)作為國(guo)(guo)際領先(xian)的(de)(de)(de)(de)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)，民(min)(min)(min)用(yong)(yong)(yong)(yong)市(shi)(shi)場(chang)(chang)(chang)(chang)產(chan)(chan)值占總(zong)產(chan)(chan)值的(de)(de)(de)(de) 50%以(yi)上(shang)(shang)，世(shi)界平(ping)(ping)均(jun)水平(ping)(ping)也(ye)(ye)(ye)在(zai) 10%左右。我國(guo)(guo)人均(jun)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)支出更是遠落后于(yu)歐(ou)美和日本等(deng)發達國(guo)(guo)家(jia)(jia)(jia)。在(zai)中國(guo)(guo)有(you) 3 億(yi)多個家(jia)(jia)(jia)庭(ting)中，城鎮居民(min)(min)(min)家(jia)(jia)(jia)庭(ting)大(da)(da)約 2 億(yi)戶，如果有(you)四分(fen)之(zhi)(zhi)一的(de)(de)(de)(de)城鎮居民(min)(min)(min)家(jia)(jia)(jia)庭(ting)購(gou)買(mai)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)產(chan)(chan)品(pin)(pin)(pin)系(xi)統的(de)(de)(de)(de)話，預期(qi)購(gou)買(mai)總(zong)量將達到 5000 萬套， 按每套 1000 元(yuan)(yuan)計算，市(shi)(shi)場(chang)(chang)(chang)(chang)規模將達到 500 億(yi)元(yuan)(yuan)。再(zai)加上(shang)(shang)商(shang)鋪、網(wang)吧(ba)、小型企(qi)業等(deng)的(de)(de)(de)(de)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)需求(qiu)，將進一步(bu)(bu)擴大(da)(da)這一市(shi)(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)規模。同時，農村也(ye)(ye)(ye)存在(zai)一定的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)(chang)(chang)需求(qiu)。未來民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)領域(yu)必將成(cheng)(cheng)眾多企(qi)業爭奪(duo)的(de)(de)(de)(de)市(shi)(shi)場(chang)(chang)(chang)(chang)高地，民(min)(min)(min)用(yong)(yong)(yong)(yong)安(an)(an)(an)(an)防(fang)(fang)(fang)(fang)(fang)市(shi)(shi)場(chang)(chang)(chang)(chang)爆(bao)發可期(qi)，前景(jing)無(wu)(wu)(wu)限。</a> //lctw.com.cn